The Learning MatchMaker


The Phone is All You Need to Win Your Deal and
"What if your conversations did not make an impact and you fail to convince, negotiate or even get 'buy-in's towards your customers on your solutions through phone?"


Sell it right

Sell It Right is a sales training approach to move sales teams to higher levels of winning deals through phone. Its the missing link - a new mindset and power conversations that converts typical sales script towards a winning conversation that creates trust and relationship selling with customers

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If you are a team of sales people, entrepreneurs, business development people and you are tired of getting countless rejections over phone, it is time for you to learn from the Sales Expert, Cheryl Lourdes. Listen to our videos and make your phone your sales weapon today.​

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What will you learn?

Sell It Right is to ensure that your conversation matters and it makes sense to your customers. Remember your customers cannot see you but only hear you. Here are our 9 Primary Competencies of ensuring our signature program is effective for your employees:

Voice & Tonality
-From just the sound of your voice, your customers are forming impressions about you. Your voice alone can make you seem more knowledgeable, credible, or even friendly. This competency will teach you how to assess your ‘Pace, Tone and Volume’

-By speaking confidently through your hand gestures and using non verbal communications,you will confidently change your voice texture and eventually make customers listen and be excited on what you are offering to them and ultimately this will spike your ‘Confidence Bar’ one level higher.

Qualifying Techniques
-Qualifying customers, Qualifying conversations, Qualifying closing process, is a key priority in your sales cycle. In this competency you will need to learn fundamental to advance ways of qualifying many areas in the sales cycle during your conversations with customer.

Phone Script Flow
-Speaking to new and seasoned customers has a science towards it. Understanding this competency is crucial towards the reason why you are here in the first place. You will understand 3 parts of the script along with 3 to 4 types of scripts. We will also project this competency based on our tool titled ‘Visualisation ‘

Answers to the Objections
-Objections can be countered by preparation of what customers will ask. You have to be prepared for every objection. Diffuse objections by making your conversations flow naturally with your customers. In this competency, you will learn to deal with objections positively and be ready to accept them with prepared answers.

Negotiation Techniques
-Just like every call, define, “What do you want your customers to do as a result of this call, and what do you want to do?” You don’t get what you deserve; you get what you can negotiate.” In this competency, you will learn power words, dominating dialogues and statements that can be used to win the sale, conversation, argument or appointment on phone.

Monitoring & Reporting Techniques
-Key to ensuring you sell it right on phone is to monitor and report the right process of the conversation. This competency will teach you how to monitor every phone call you make base on the day, time, week and month of your sales cycles and further report effectively to your management or yourself, and see how much more you need to sell to hit your targets.

Follow Through Techniques
-Expecting your customer will return your calls, or emails creates a wonderful feeling temporary. However if this is your customer, you need to make your attempt to pick the phone up again and follow through. This competency will make you to understand the techniques of number of follow through calls and conversations needed to say during this process.

Mindset Prospecting
This competency will make you understand how your mindset is the key to Selling It Right. You must remember that not everyone wants to buy for your product and service now. However with the optimistic mind you play each day will deliver you towards your prospective customer who will buy from you eventually.


I have engaged Cheryl for a long time now. I am very pleased with her customer-oriented approach. Keep on doing what you need to do, Cheryl!

Mr. MK Tan

Corporate Affairs Manager, EITA Resources Berhad

Cheryl is a fantastic business associate that anybody can trust!

Mr. Adi Kamal

Training Manager, MDeC Sdn Bhd

The approach adopted by Cheryl and her team are very professional and this is in sync with my company’s needs in areas of creative communications. Good Job!

Ms. Sherin

Manager of Human Resource, Glomac Berhad

It was a really good program, I learned a lot of training needs before the actual program and after the program.

Ms. Dill

Executive, MDeC Sdn Bhd

Very impressive learning session. I personally realized the gaps in me and was sourcing this program for years and well done to Cheryl Lourdes where she has addressed many important factor that will help learning & development departments to be seen very active.

Ms. Syarmala

Training Manager, Molnycke Health Care

Knowledgeable person and good communication skill to tackle trainee.

Ms. Shakila

Senior Executive, Panasonic Industrial Devices (M)

She is good and knowledgeable trainer with many valuable lessons in her life.

Ms. Fauziah

Senior Executive, Panasonic Management Malaysia
Proven Techniques to Winning Appointments, Winning Conversations and Closing Deals Through Phone for New Customers & Seasoned Customers
You will walk away 'confidently' with tips and techniques you can immediately apply!
What Is Sell It Right?
SELL IT RIGHT is a program for all employees in Sales, Marketing, Telemarketing and Business Development Departments who wants to learn or further improvise techniques on how to speak it rightly to their new and seasoned customers through phone.
Our program is not just about listening, but it is all about writing scripts and accelerated learning for sales team to bring their sales appetites to winning high valued deals. We create winning conversations scripted and coached by our Sales Queen Expert, Cheryl Lourdes
Creative Assessment Observation

-Evaluated Competencies Before and After-
Professional Training

-Live Interactive Sessions-
Monthly Action

-12 Modules, Half Day Session, Quarterly Assignment-
Measured Results

-Individual, Team and Organization-
Articulate Your Message and Make it Easy to Win a Conversation
Sell It Right !!


#Years of Working Experiences:
Cheryl Lourdes has a combination of 17 years sales, marketing and management working experience, worked in engineering, manufacturing and service industries.
#Business Experiences:
Cheryl left employment in year 2010 and started as an entrepreneur. She founded several business and failed most but retained only one. She is now the CEO of The Learning MatchMaker Sdn Bhd, a 3 time award-winning company that offers best advisory learning services to employers.
Cheryls's passion is focused to engaged customers through her high profiled training program titled Speak It Right. Her skills is based on her own daily practical approach communicating creatively and confidently with her clients.
Cheryl Lourdes, Degree in B.A (Hons) from University of Northumbrian, UK, has a combination of 18 years in the field of Creative Marketing, Sales, HR, Audit and Entrepreneurship. With strong experiences working in England from the industries of Product Manufacturing, Steel, Printing and Electrical and Electronic industry; her mission is now to educate sales, business development, customer service and marketing personnel how to improve their techniques using best practices of speaking it right. Cheryl personally until today is a practitioner in cold calling. Her 3rd published book titled The Creative Marketer is a set of compilation of her sales stories. This books is ideal for personnel who communicates with customers indoor and outdoor.
2017, May 21st: Randi Zuckerberg signed my book!
Randi is the ex, Facebook Marketing Head and now Founder & CEO of Zuckerberg Media, a boutique marketing firm and production company.
Who says it is impossible to get an autograph from Randi!
If you want something so badly, be willing to change, greese your elbows into it, think differently from the rest and I promise; you will get it!
#How Do You Make an Impression by Selling Yourself, Your Company Brand and Your Solutions?
#How Do You Ensure Your R.O.T.I (return on time invested) is worth it; after speaking to your customers?
Lot of us think that our customers need to see us first and then they will buy us! Remember again, times have changed. Everyone is SUPER SUPER BUSY! So make your conversation matter and speak it rightly to win and sustain your customers over and over again.
Want to learn more?
Get FREE Access to our Fast Start Learning Videos - My Phone is my sales weapon series


7 Deadly SIns of phone selling!

The 7 Deadly Sins of Phone Selling is written to help every sales person not to commit errors during your phone call selling. Don’t ever be deceived with the idea that you can sell on the phone closing your eyes, even though you have done this a million times. You still need to write out your pitch (which I will be explaining to you soon) and you still need to have a clear mind on who would be your next client to call (even though you have spoken to this client a million times). I will take you through a journey where I myself personally struggled failures and finally understood how to become a master seller on the phone. You will come across case studies with real examples with my customers and things that you should do to win the right customer and to overcome the 7 Deadly Sins of Phone Selling.

Whether you are a first-time sales person anxious to close deals and to make the promotion, or an experienced sales person still searching for success, you will find it here, and that is my promise to you.

Get your sales team to Sell it Right the first time on phone and they will never go wrong. Phone selling is the most exciting process to secure a deal without meeting a client. 7 Deadly Sins of Phone Selling will help any sales person, tele-executive or trainer improve the way how the speak to clients and secure the deal on phone!

Written by Cheryl Lourdes
Articulate Your Message and Make it Easy to Win a Conversation
Speak It To Win It


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